Metaphor in Korean and Arab Culture Essay Example | Topics and Well Written Essays - 1000 words

Metaphor in Korean and Arab Culture - Essay ExampleThe modern supposition of cognitive metaphor is developed in the works of umteen scholars, in accordance with which, metaphor is an instrument of cognition, structuring and explanation of reality (Lakoff, 1993, p. 217). Following J. Lakoff, we agree that metaphor is located in thought and not in the lecture. Metaphor is a source for something new and interesting. There is a certain cultural background in different metaphors because they reflect specific needs of come out audience and key issues of sprightliness of different nations turn into the sources for further metaphorical derivates. For example, metaphors in American English are often associated with sports because active way of life has been always highly estimated among the Americans (Deignan, Gabrys, & Solska, 1997). Food metaphor is more appropriate for Chinese English because the nation is highly c erstwhilerned about meals. Thus, family dinners on weekends symbolize unanimity and dominance of family. Sometimes, metaphors interpretations are similar or different. Thus, Chinese use sports metaphors and Americans use metaphors about food and the meaning of them would be the same. For example, in Chinese One cannot come upon to swim in shallow water meaning that one should go through thick and thin in order to become a professional. For Americans, a metaphor to eat a piece of cake meaning to get easy job. In accordance with J. Fauconnie and M. Therner, the essence of c at a timeptual integration comprises the following once a metaphor spawns, two sections of brain responsible for visual and abstract images are activated (Fauconnier, 1998, pp. 133-179). With regard to one of the claims of a cognitive metaphor theory the principles of metaphorization processes are based on knowledge interpretation procedures, reflected in cognitive constructionframes (specific unified constructs of knowledge or experience connected by affable reflections) and scena rios (a generalized dynamic experience of human interaction with the world). A frame is characterized by encyclopedicity, i.e. cluster of various structurally generalized kinds of knowledge about a referent. Frames include basic, typical and potentially possible information associated with the concept. Frames can be inherent they can emerge in the process of individual cognition or can be adopted via learning. Currently, the theory of conceptual blending is of high relevance. This theory was derived by A. Richards (1990) and has been followed by J. Fauconnie and M. Therner. The essence of conceptual integration comprises the following once a metaphor spawns, two sections of brain responsible for visual and abstract images are activated (Fauconnier, 1998, pp. 133-179). Further metaphors in Arab and Korean languages are considered with respect to developments in the field of cognitive metaphor. It is supposed that two frames are actualized. Elements of these frames can have nothing in common, but creation of a new metaphoric derived function happens as follows Figure 1. Algorithm of a new metaphoric derivative creation Further considerations are about metaphors in Korean and Arab grows. The Korean culture has the following key collective values, for example, social harmony, respect and mutual cooperation. Western culture is

Psychosocial Impact of Coronary Heart Disease Essay

Psychosocial Impact of Coronary Heart Disease - Essay ExampleThis is k straight offn as ischaemia, and if the ischemia crosses the threshold level for maintenance of vitality of cardiac musculature would lead to death of cardiac muscles, known as myocardial infarction (Hemingway and Marmot, 1999). The whole spectrum of this complaint process if known as CHD, and there are many known predisposing, precipitating, and promoting factors for this disease. The implication of all the variants of CHD and their outcomes are well known, but it is very interesting to level that that disease happens in particular personalities (Asbury, Creed, and Collins, 2004). The metabolic pathways of cholesterol or lipids are well known, and this is established that dyslipidemia is the basic pathology that predisposes to the CHD. There is a large organic structure of literary works on the personalities of these subjects and the psychosocial factors closely associated with this disease. These conditions m ake the people more prone to coronary artery disease. Researchers have found that people who are aggressively involved in a perennial, chronic struggle to achieve more and more in less and less time are more prone to develop CHD (Sullivan et al., 2001).Psychosocial Factors accent has been related to diabetes, hypertension that are frequent accompaniment of CHD, and accentuate is an independent risk factor for CHD. sift is a feeling of being out of consider and being under unpleasant, seemingly unending pressure. many an(prenominal) situations cause stress and may be related to illness, bereavement, work problems, career issues, family relationships, personal relationships, financial affairs, and some aspects of daily life. Depression is usually part of stress that affects patients of all ages (Burg et al. for the ENRICHD Investigators, 2005). Unlike blood pressure, cholesterol, weight, blood sugar, or the number of cigarettes a person smokes, stress cannot be measured. Only th e person affected knows how severe the stress is. It is subjective. Stress is dangerous for health and emotional well-being and bad for the heart. Certain forms of stress increase the chances of developing angina. Severe stress can trigger heart attacks. Researchers have long debated the role of stress in promoting heart disease, but theres a growing body of evidence that it is a risk factor (Denollet and Brutsaert, 2001). Exactly how stress harms the heart is not fully understood, but researchers do know that constant high levels of stress prompt hormonal changes that can send blood pressure and insulin levels soaring, and likely promote inflammation and other body changes that, over time, increase cardiovascular risk. Stress may also lead to depression, one of several psychological factors linked to an increased risk of a heart attack (Januzzi, Jr. et al., 2000).Background Many patients with CHD do not have any associated risk factors that are well known. Several studies publishe d in the last few years have determine depression as an independent factor that increases the risk of a heart attack. Precisely how depression affects heart function is unknown, but diagnosing and treating depression is now considered an important aspect of reducing cardiovascular risk (Lett et al., 2005). This is one of the important psychosocial factors recognized. Although an impressive body

World War II and the Holocaust Assignment Example | Topics and Well Written Essays - 500 words

world War II and the Holocaust - Assignment Exampleine restrictions and conditions put upon them in the form of the indemnities and other penalties, the fact that Adolf Hitler considered Jews and the Austrians as the briny agent and factor of brining about defeat to Germans in the First World War sow the seeds of evil and hatred within.Initially when Adolf Hitler and Nazi party came to power, they cl aimed to aim at restoring the pride, honor and power of the Germans, but the undertaking of the Jews under a formally pass program of genocide in the name of Holocaust caused carnage and ran counter to the initially set forth principles and doctrines under the banner of National Socialist function and mandate they had received.Historic as well as heathen factors were incorporated into the statement and actions against the Jews. On the historic front, they were being held as the guilty party for having brought about shame and defeat upon the Germans in the First War, on the well-disp osed and societal front, the Jews were being termed as the inferior race that with their presence brought about downfall upon the other tribes and societies. Considering the Aryans as the superior tribe led to the creation of the ideal of hatred for others (Blain, 2009, 79). An ultimate feeling of ethnocentric identity prevailed. The outcome and the future prospect were so horrific that it led to the utter hatred and annihilation of the Jews by the German Nazi party. They were to be eradicated step wise and the muzzling was so complete they their literature, their governmental occupational posts, their achievements, their identity all was removed step wise. Formally approved containment centers and Gas Chambers were introduced (Breitman, 2013). Designated posts of Ministry of Propaganda and spread of hatred against Jews were formally established. Strategies were being devised in the early phases of regime empowerment formal actions came about towards the start of the Second World W ar. By the end of the Second World War, the concept of

McDonald's Corporation Essay Example | Topics and Well Written Essays - 2000 words

McDonalds Corporation - Essay ExampleAlso McDonald is already considered the commercialise leader in the fast food labor in the world, with a total market share of nearly 34 percent followed by Burger King that has a total of 13 percent of the market share (Iqbal, 2011). This, therefore, suggests that McDonalds is and has been a very successful organisation. 2. Strategic Reasons for the Success of McDonalds The key reason for the success of McDonalds success has always been the people or employees that puddle in all the various franchises of the communication channel organization across the world (McDonald, 2012 Elbel et al., 2011 Holmes, 2010 Coombes, 2004 Boyle, 2004). This sums up the huge number of employees that McDonald employs on regular basis. The companys indemnity of employing only the local people of where it is located seeks to promote the company from within its own internal guests. This policy of employing local people is to have managers that understand the comm erce and domestic cultures within which they are operating (Ritzer, 2007 ). The second factor that contributes to its success is the companys products (McDonald, 2012, Mottram, 2011, Holmes, 2010, Adams, 2007). One of the cardinal objectives of McDonalds is to design and build a invariant set of items that are consistent in taste and quality across the globe. It also believes that adapting to changes, especially with respect to local condition is intrinsic to the success of the company. The eminence of the companys products and services also form the basis of McDonalds competitive schema (Adams, 2007). Indeed, to sustain growth and development, McDonalds has differentiated its products by targeting children and the patriarchal as its core consumers. The company offers an assorted line of foods so as to attract customers across the various levels of society. Building credible brand equity by effective promotion, sustainable business practice and quality service has also been vit al part of its success. McDonalds promotional maxim of branding globally and advertising locally offers the company the opportunity to design promotional activities specific to each marketing environment. This is to focus on the building of trust and brand loyalty in the eyes of its numerous customers that are spread across the globe. McDonalds recently introduced mantra Im lovinit which the company is using to bring its products closer to families is an effective promotional strategy (Holmes, 2010). Most importantly, expanding globally through franchising and creating a strong network of business network and relationship has been a major element of its success. More than 80% of its business is run on the franchise basis. (McDonald annual report 2011) Under a McDonalds franchise, McDonalds products, with same quality and taste are sold. McDonalds receives a monthly rent, which is figure on a sliding scale based on the restaurants sales (McDonald, D.2008). Franchisees across the wo rld follow the same standard vis-a-vis infrastructure, ambience, quality, taste and customer service. as such, the success of the company can usually be related to being able to become accustomed to a specific environment. (Holmes, 2010) 3. Strategic modelling of competitive advantage Kanter (2001) has strongly asserted

Why open-source software will (or will not) soon dominate the field of Essay

Why open-source software program will (or will non) soon dominate the field of database management tools - Essay illustrationOpen source software, unlike the proprietary software such(prenominal) as Oracle or Microsoft SQL, is free with only costs coming in for maintenance. This has further reaching implications that many people may not see. For instance, the fact that open source software are free means that newer and upcoming businesses will not likely opt this option be4caseu they are not able to buy the highly expensive products such as Oracle. Buying proprietary database management systems such as oracle requires businesses to write very big checks and this is a hindrance. As the new businesses adopt open source software, they end up being so used to it by the time they have enough money to invest in a proprietary DBMS such as oracle. In such a case, the cost of transferring from open source software can be prohibitive to such businesses and they opt to confine with this o ption.Opponents of the argument for open source software may argue that in the long run the open source software is not as free (or cheap) as it promises. But as very much as this is true, the truth is that it is very affordable in the introduction part and many startup businesses find it easier to use this as opposed to using the proprietary software. A good example is facebook.com which in its master days was just an online social site developed by a university student. Needless to say, in its original days, facebook.com could not have managed to buy DBMS from a big vendor such as Microsoft or Oracle but had to use MySQL which it uses up to today. epoch facebook.com is now a multibillion firm which can easily buy a DBMS from a reputable vendor, the cost of transferring is almost prohibitive, and since the MySQL platform is also a relatively good one, the firm has proudly stayed on. This is just one example and many small firms will continue to use open source and stay with it e ven after they grow big.The other thing which will make open source to continue reigning is the issue of bugs.

Media and climategate Research Paper Example | Topics and Well Written Essays - 1250 words

Media and climategate - Research Paper ExampleClimatic Research Unit (CRU) is an internationally noteworthy research institution for climate change and global warming. The research done at CRU is globally accepted and practiced, for instance, global temperature record and other data sets.CRU was the get word contributor of Intergovernmental Panel on Climate Changes (IPCC) Fourth Assessment Report in 2007.It was a collaboration between World meteoric Organization(WMO) and United Nations Environment Program and considered to be the most authoritative of the likes(CNN).According to Seymour, climategate proved to be the starting point of a series of leaks that shook scientists extensive held and advocated belief that the science is settled. However, despite the authoritative position of CRU and far reaching impact of the leaked information, news media networks played soft on the whole incident. They seemed unshaken by the unethical course of action taken by the scientists whose clai ms were promoted by these networks over the years and gradually shaped public opinion. Surprisingly, since November 20, 2009, less than 10 percent of the global warming and climate change related news stories pointed towards any of the climate related scandals.The most disturbing email communication was among CRU Director Phil Jones and Penn call down Scientist Michael Mann. The later is internationally renowned for his hockey stick graph of global warming which was the main feature of IPCCs report in 2001.In e-mail Jones sure Mann that he worked on a trick to make addition in real temperature record of last 20 years in order to cross the decline. Other e-mails encourage criminal act of destroying information rather than passing them on to Freedom of Information requests(Seymour).Daily Mail(UK) reported on January 28,2010 that Information Commissioner discovered that ERU scientists argon violating FOI law, but he couldnt take legal action because of the statute of limitation(qtd . in

Death Penalty Assignment Example | Topics and Well Written Essays - 250 words

Death Penalty - Assignment ExampleThis is the only way of lying-in death penalty in Colorado. Earlier, there were a number of ways in which the death sentence was being undertaken that included gas chamber etc (Palmer, 2013).The debate of death penalty is Colorado is not proposing the demolishment but rather consider it as an effective strategy against criminal offences. However, the implementation requires a lot of investigating before the overall decision. Recently, the case of Nathan Dunlap has gained much attention by the media as the legislation has been questioned for its effective decision-making in finding necessary evidence (Palmer, 2013).In inn to make sure that all acute criminal offences are being addressed with proper implementation of death penalty, seventeenth aggravating factors were listed. These included the murderer to be heinous, murderers purpose to gain pecuniary benefits, the victim was kept as a hostage, the victim was personnel of governmental institution , the defendant perpetrate treason against the national interest etc. (Palmer,